Logo/Branding - BobaCat
The objective of this study was to explore the process of logo creation. I designed a logo for the fictitious brand “BobaCat”, a boba tea and cat cafe. The process began by studying the operative words related to the brand and then conveying those ideas through sketches. Those initial sketches were then digitized, refined, and explored through color, typography, containers, patterns, and various mockups.
Hand Sketches
Computer Iterations
Containers and Borders
Font
Color
Final Design
Readability
Mockups
